Langraft S.R.L., known by its commercial name "Macon Lux," is a renowned company in the city of Rezina, Republic of Moldova. Founded in 2005, Langraft S.R.L. has steadily evolved to become a leader in the trade of construction materials, furniture, and gardening and household tools. With an extensive offering of over 20,000 products, the company serves a wide range of needs, from timber and cement to wallpaper and furniture, while also providing delivery and unloading services upon customer request.
Since its establishment, Langraft S.R.L. has focused on innovation and the automation of internal processes to achieve maximum performance. The company's mission is to provide high-quality products and exceptional services while maintaining its commitment to efficiency and innovation. Langraft S.R.L. aims to continuously optimize customer relationships and strengthen its market position by implementing modern technologies and advanced management strategies.
In order to meet the ever-changing market demands and improve operational efficiency, Langraft S.R.L. partnered with Investitii.MD and applied for the BAS (Business Advisory Services) project of the EBRD (European Bank for Reconstruction and Development). This partnership was essential for developing a strategic plan to modernize customer relationship management processes.
One of the main objectives of the project was to improve management efficiency by strengthening customer relationship processes. Langraft S.R.L. implemented a CRM (Customer Relationship Management) system, which optimized the conversion rate to 80%. This system was essential for customer loyalty and for maintaining long-term relationships.
The CRM system simplified and automated the information management process, allowing the company to create relevant reports and adopt new development strategies. These reports facilitated optimal sales planning and more efficient management control processes.
Through loyalty actions and maintaining long-term relationships with customers, Langraft S.R.L. was able to significantly increase its customer base, leading to a growth in the company's revenue.
The use of the CRM system allowed the company to improve its sales planning and management processes, leading to a qualitative increase in the number of customers and revenues.
The partnership with Investitii.MD was a key factor in the success of Langraft S.R.L. through the EBRD's BAS project. Our support included:
Our team of experts provided strategic consultancy throughout the modernization process, from initial planning to the actual implementation of the CRM system.
We helped Langraft S.R.L. access the necessary funding for the implementation of the project, ensuring that all requirements and objectives were met.
We provided continuous support at every stage of the project, ensuring that the CRM system implementation was efficient and that customer relationship management processes were optimized.
By modernizing and automating customer relationship management processes, Langraft S.R.L. successfully strengthened its position in the construction and household market. The implementation of the CRM system enabled the company to significantly improve operational efficiency and increase customer loyalty. These improvements led to a revenue growth and prepared the company for continued expansion in the future.
At Investitii.MD, we are committed to supporting companies like Langraft S.R.L. in achieving their business objectives. If you are looking for a trusted partner for financing and business development consultancy, we are here to provide the necessary support.